{"id":163,"date":"2026-09-03T09:00:00","date_gmt":"2026-09-03T12:00:00","guid":{"rendered":"https:\/\/danielmoreira.dev\/blog\/?p=163"},"modified":"2026-07-16T10:18:14","modified_gmt":"2026-07-16T13:18:14","slug":"briefing-para-criacao-de-site","status":"publish","type":"post","link":"https:\/\/danielmoreira.dev\/blog\/briefing-para-criacao-de-site\/","title":{"rendered":"Briefing para cria\u00e7\u00e3o de site: checklist antes de contratar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>O briefing para cria\u00e7\u00e3o de site re\u00fane objetivos, p\u00fablico, conte\u00fado, funcionalidades, refer\u00eancias e responsabilidades do projeto.<\/strong> Ele n\u00e3o precisa usar termos t\u00e9cnicos. Quanto mais clara estiver a rotina do neg\u00f3cio e a a\u00e7\u00e3o esperada do visitante, mais precisa ser\u00e1 a proposta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use o checklist abaixo antes de conversar com um desenvolvedor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Informa\u00e7\u00f5es sobre a empresa<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nome da empresa e segmento;<\/li>\n\n\n\n<li>produtos ou servi\u00e7os principais;<\/li>\n\n\n\n<li>regi\u00f5es atendidas;<\/li>\n\n\n\n<li>diferenciais reais;<\/li>\n\n\n\n<li>concorrentes ou alternativas;<\/li>\n\n\n\n<li>identidade visual dispon\u00edvel;<\/li>\n\n\n\n<li>respons\u00e1veis pelo projeto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Explique o neg\u00f3cio em linguagem simples. Materiais institucionais podem complementar, mas n\u00e3o substituem a conversa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/danielmoreira.dev\/blog\/wp-content\/uploads\/2026\/07\/planejamento-briefing-site.webp\" alt=\"Profissional organizando informa\u00e7\u00f5es de um projeto em um notebook\" class=\"wp-image-247\" srcset=\"https:\/\/danielmoreira.dev\/blog\/wp-content\/uploads\/2026\/07\/planejamento-briefing-site.webp 1600w, https:\/\/danielmoreira.dev\/blog\/wp-content\/uploads\/2026\/07\/planejamento-briefing-site-300x169.webp 300w, https:\/\/danielmoreira.dev\/blog\/wp-content\/uploads\/2026\/07\/planejamento-briefing-site-1024x576.webp 1024w, https:\/\/danielmoreira.dev\/blog\/wp-content\/uploads\/2026\/07\/planejamento-briefing-site-768x432.webp 768w, https:\/\/danielmoreira.dev\/blog\/wp-content\/uploads\/2026\/07\/planejamento-briefing-site-1536x864.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Foto de <a href=\"https:\/\/unsplash.com\/photos\/woman-working-on-a-laptop-at-an-office-desk--Ym_TFojbQ8\" rel=\"nofollow noopener\">Vitaly Gariev<\/a> no <a href=\"https:\/\/unsplash.com\/license\" rel=\"nofollow noopener\">Unsplash<\/a>.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Como usar refer\u00eancias de outros sites?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Envie exemplos acompanhados do motivo: navega\u00e7\u00e3o clara, forma de apresentar servi\u00e7os, filtro \u00fatil ou estilo visual. A refer\u00eancia serve para revelar prefer\u00eancias e requisitos, n\u00e3o para copiar o trabalho de outra empresa. Identifique tamb\u00e9m o que voc\u00ea n\u00e3o gosta no site atual ou nas alternativas analisadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Objetivo do site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Escolha a principal mudan\u00e7a esperada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>receber pedidos de or\u00e7amento;<\/li>\n\n\n\n<li>apresentar servi\u00e7os;<\/li>\n\n\n\n<li>organizar produtos em cat\u00e1logo;<\/li>\n\n\n\n<li>vender online;<\/li>\n\n\n\n<li>divulgar um evento ou campanha;<\/li>\n\n\n\n<li>publicar conte\u00fado;<\/li>\n\n\n\n<li>reunir dados ou automatizar um processo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um site pode ter v\u00e1rios objetivos, mas precisa de prioridade para orientar navega\u00e7\u00e3o e CTA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. P\u00fablico e jornada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Descreva quem procura a empresa, o problema que essa pessoa tenta resolver e quais d\u00favidas aparecem antes da compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registre tamb\u00e9m como o contato continua: formul\u00e1rio, WhatsApp, telefone, checkout ou reuni\u00e3o. O site deve entregar contexto para a pr\u00f3xima etapa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. P\u00e1ginas e conte\u00fado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Liste p\u00e1ginas imaginadas e materiais dispon\u00edveis:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Item<\/th><th>Situa\u00e7\u00e3o<\/th><\/tr><\/thead><tbody><tr><td>Textos<\/td><td>Prontos, precisam de revis\u00e3o ou ser\u00e3o produzidos<\/td><\/tr><tr><td>Imagens<\/td><td>Pr\u00f3prias, banco de imagens ou ensaio necess\u00e1rio<\/td><\/tr><tr><td>Servi\u00e7os<\/td><td>Lista e informa\u00e7\u00f5es de cada oferta<\/td><\/tr><tr><td>Projetos<\/td><td>Cases, fotos e autoriza\u00e7\u00e3o de clientes<\/td><\/tr><tr><td>Documentos<\/td><td>Cat\u00e1logos, PDFs e materiais para download<\/td><\/tr><tr><td>Contatos<\/td><td>Telefones, e-mails, endere\u00e7os e hor\u00e1rios<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se ainda n\u00e3o souber as p\u00e1ginas, informe os conte\u00fados. A arquitetura pode ser definida no planejamento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Funcionalidades<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marque o que pode ser necess\u00e1rio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>formul\u00e1rio e WhatsApp;<\/li>\n\n\n\n<li>mapa e unidades;<\/li>\n\n\n\n<li>busca e filtros;<\/li>\n\n\n\n<li>cadastro de produtos, im\u00f3veis ou profissionais;<\/li>\n\n\n\n<li>blog;<\/li>\n\n\n\n<li>\u00e1rea restrita;<\/li>\n\n\n\n<li>idiomas;<\/li>\n\n\n\n<li>pagamentos;<\/li>\n\n\n\n<li>integra\u00e7\u00e3o com CRM, ERP ou ferramenta externa;<\/li>\n\n\n\n<li>relat\u00f3rios e permiss\u00f5es de usu\u00e1rios.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Explique o resultado esperado de cada fun\u00e7\u00e3o. \u201cIntegrar com o sistema\u201d n\u00e3o \u00e9 suficiente sem saber qual sistema, documenta\u00e7\u00e3o e dados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Gest\u00e3o depois da entrega<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quem atualizar\u00e1 textos, imagens, produtos e usu\u00e1rios? Qual frequ\u00eancia? A equipe precisa de treinamento? A empresa deseja manuten\u00e7\u00e3o cont\u00ednua?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas respostas influenciam o painel e o n\u00edvel de documenta\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Prazo, or\u00e7amento e aprova\u00e7\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Informe datas importantes, mesmo que ainda sejam desejadas. Defina quem aprova conte\u00fado e design e quanto tempo essa pessoa precisa para responder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se existe uma faixa de investimento, compartilh\u00e1-la ajuda a priorizar uma primeira vers\u00e3o realista. Veja tamb\u00e9m <a href=\"https:\/\/danielmoreira.dev\/blog\/quanto-custa-criar-site-wordpress\/\">quanto custa criar um site WordPress<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Checklist final<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Objetivo principal definido.<\/li>\n\n\n\n<li>P\u00fablico e d\u00favidas descritos.<\/li>\n\n\n\n<li>Conte\u00fado dispon\u00edvel identificado.<\/li>\n\n\n\n<li>Fun\u00e7\u00f5es explicadas pelo resultado.<\/li>\n\n\n\n<li>Refer\u00eancias acompanhadas do motivo.<\/li>\n\n\n\n<li>Respons\u00e1veis por conte\u00fado e aprova\u00e7\u00e3o definidos.<\/li>\n\n\n\n<li>Acessos e integra\u00e7\u00f5es conhecidos.<\/li>\n\n\n\n<li>Prazo e prioridades registrados.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Com essas informa\u00e7\u00f5es, a primeira conversa produz decis\u00f5es melhores. <a href=\"https:\/\/danielmoreira.dev\/servicos\/criacao-de-sites-wordpress\/\">Envie seu briefing para avaliar um site WordPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><small>Imagem de capa: <a href=\"https:\/\/unsplash.com\/photos\/person-gesturing-during-meeting-with-laptop-5QgIuuBxKwM\" rel=\"nofollow noopener\">Headway<\/a> \/ <a href=\"https:\/\/unsplash.com\/license\" rel=\"nofollow noopener\">Unsplash<\/a>.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um bom briefing reduz suposi\u00e7\u00f5es e retrabalho. Organize objetivos, p\u00fablico, conte\u00fado, fun\u00e7\u00f5es e respons\u00e1veis antes do projeto.<\/p>\n","protected":false},"author":1,"featured_media":246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criacao-de-sites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Briefing para Cria\u00e7\u00e3o de Site: Checklist<\/title>\n<meta name=\"description\" content=\"Use este checklist de briefing para organizar objetivos, p\u00fablico, p\u00e1ginas, conte\u00fado e funcionalidades antes de contratar um site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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